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EBERJEY
CLIENT
EBERJEY
INDUSTRY
Fashion, Marketing
CATEGORIES
Sleepwear, Loungewear
BRIEF
Eberjey aimed to redefine its market positioning to better cater to its customer base.
WHAT I DID
Conducted extensive market research to identify the target customer demographic, focusing on higher audience segments and emerging market trends. Identified a strategic white space within the maternity lingerie market and developed a comprehensive strategy covering design, production, and marketing campaigns.
RESULTS
Developed a comprehensive strategy covering design, production, and marketing campaigns.
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