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SKIMS
CLIENT
SKIMS
INDUSTRY
Fashion
CATEGORIES
Intimates
BRIEF
Presentation focused on developing strategies to expand the shapewear category.
WHAT I DID
Conducted extensive market and trend research, exploring innovative technologies relevant to the fashion industry, and devised a comprehensive strategy encompassing technology integration, product development, design enhancements, and marketing campaign narratives.
RESULTS
The outcome envisioned a collection centered on pioneering technical innovations in fashion, poised to address emerging consumer needs.
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