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SOMA
CLIENT
SOMA
INDUSTRY
Fashion, Marketing
CATEGORIES
Loungewear, Sleepwear, Activewear
BRIEF
Soma sought to enhance its offerings by introducing the WKND collection, aiming to elevate its loungewear segment and drive apparel sales.
WHAT I DID
Spearheaded the launch of the WKND collection by developing comprehensive branding strategies, including the creation of brand guidelines and creative direction. Additionally, led the design process for the collections, ensuring alignment with the brand's vision while reinventing the loungewear segment for Soma.
RESULTS
The WKND collection launch proved highly successful, contributing to a significant 70% increase in apparel sales for Soma.
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