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SPYDER

CLIENT

SPYDER

INDUSTRY

Fashion

CATEGORIES

Activewear

BRIEF

Designed a mini collection to define the future of Spyder Activewear, blending its technology-driven ethos with versatile, stylish designs tailored to T.J. Maxx customers.

WHAT I DID

Researched Spyder's core customer and brand strengths to create a collection that combines high-performance innovation with accessible, everyday appeal, filling a gap in the activewear market.

RESULTS

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