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SPYDER
CLIENT
SPYDER
INDUSTRY
Fashion
CATEGORIES
Activewear
BRIEF
Designed a mini collection to define the future of Spyder Activewear, blending its technology-driven ethos with versatile, stylish designs tailored to T.J. Maxx customers.
WHAT I DID
Researched Spyder's core customer and brand strengths to create a collection that combines high-performance innovation with accessible, everyday appeal, filling a gap in the activewear market.
RESULTS


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