THIRDLOVE

Led the expansion of ThirdLove's activewear collection by introducing a broader size range and size-specific silhouettes to enhance support and accommodate diverse body types. Introduced new sleepwear silhouettes and collections into the ThirdLove assortment.

WHAT I DID

Conducted in-depth market research and developed strategic collections to strengthen the brand's market positioning. Partnered with factories to innovate new trims, fabrics, and components, optimizing costs and creating standardized developments for long-term efficiency.